Mobile Metrics

Driving performance through relevant reporting and analytics

You’ve invested time, thought and money in your mobile site so why would you leave its success to chance? Mobile IQ enables you to effectively and independently measure the right information about your site to help you to understand what’s working and to improve what’s not.

We’re not talking about an extra software package to manage, or reporting for reporting’s sake, but intuitive, customisable and downloadable real-time reports contained within the same familiar interface you use to manage the rest of your site. Our reports and expertise give you the insight you need to optimise all aspects of your site and get even better results going forward.

Discover:

• How many new users you’ve got and whether they’re coming back


• The country they are in and device they are using


• How users discovered your site and how long they stayed


• The most popular / highest-rated content

Track:

• The success of your campaigns


• Comparative fill rate for each ad provider


• Your most visible ads

Capture:

• User comments and feedback


• SMS and form-based competition entries


• Contact details for lead generation

Why Mobile IQ?

Convert data into actions. Whilst the above provides you with a wealth of valuable data, Mobile IQ doesn’t just stop there. Through regular one-to-one ‘health checks’ we’ll help you convert this into meaningful information and drive informed decisions that improve the effectiveness and profitability of your site, including enabling you to:

• Optimise your site for its most popular handsets


• Attract and retain users


• Adjust navigation and promotions to capitalise on visitor traffic patterns


• Manage your advertising mix to maximise ad revenue

Mobile-specific. Delve deeper than is possible with web statistics packages: identify operators, eliminate crawlers and benefit from the unrivalled device detection capabilities that are core to Mobile IQ’s Fabric platform.

No extra software or code. Run reports from within Fabric as part of your complete site management package. Automatically track your entire site – no need to add code to pages.

Start to realise your site’s potential – arrange a demo with Mobile IQ today.