Media Agencies

Increase the value of your digital marketing campaigns with mobile, a medium which offers unique opportunities to interact with users. We provide the tools to deliver rich mobile sites which consistently present your brands marketing message.

The Challenge: Getting On Mobile.

Mobile offers many unique ways of delivering a digital marketing message to customers, including finding innovative ways to acquire data, the ability to promote calls to action. With 100% subscriber penetration in many countries, mobile represents a huge untapped medium for you to target. Messaging has already proven itself as a way to engage users, and the mobile Internet has evolved into an effective tool, as people’s habits change and they embrace an ‘always connected’ world.

Mobile marketing is now an essential part of any digital marketing strategy. Discovery, the method of promoting a mobile site, is an essential component and combined with a larger campaign through print, tv, web, short-code access, and messaging. Mobile has become an essential component in any marketing strategy.

There are various technical challenges in making this all work together effectively. Reaching your target audience on every mobile device on every operator is tough. Deliver a less than perfect experience and you risk alienating your audience and diluting the brand you represent.

While there are many systems out there that provide pieces of a solution, we provide a mature, award winning technology platform that helps you pull together mobile campaigns.

The Solution: Increase Your Mobile IQ.

Mobile IQ helps media agencies extend their digital marketing campaigns from web to mobile. We help service large or boutique agencies by providing tools that get the job done, without having to become über mobile specialists overnight.

We work with many companies to provide mobile campaigns that complement a larger marketing strategy – from micro-sites to integrated mobile experiences. Using a simple browser-based workspace, marketing teams can build, launch, modify and retire mobile campaigns.

Fabric from Mobile IQ can offer you:

• Flexibility – we give you fine-grained control over design to ensure branding is consistent with other mediums
• Ease Of Use – low learning curve so you can get going, fast
• Speed Of Delivery – typical campaigns can be delivered within an hour
• Ability To Use Existing Domain Name – keep the brand URL consistent and divert mobile traffic to the mobile experience
• Viral Communication – use one of our many ‘sticky’ widgets to keep users coming back and to let their friends know about the service
• Measurement Of Promotional Success – with slick and easy to interpret analytical tools, built in
• Call-To-Action Methods – including click to call, data capture, quizzes, etc.

The Example: Get A Piece Of The Pie.

You receive a brief from a pizza company to provide new-media marketing campaign. Your thoughts initially are concerned with web, but you also see an opportunity to reach its target market through mobile.

The company is a household name brand and has also built relationships with larger Marketing Agencies to deliver the traditional marketing component of print and TV advertising.

To be effective, you see the need to tie traditional and new media to create optimal conversion of customers. For example, a print campaign offering a text short code – that link’s to mobile site and display of local shops – to a click-to-call order.

You call us, we show you how the mobile element is handled. You’re impressed how you don’t need to be a mobile guru to pull it off.

You pitch the whole digital campaign, including a mobile element that has:

• A SMS outbound and inbound capability (text PIZZA to 12345)
• A mobile Internet site, for ordering on-the-go (so your pizza arrives at your house the same time you do)
• Data capture (grab as much user information as possible to retain customers with mobile coupons etc.)

You’re on a roll and demonstrate ways to measure the success of your mobile initiative:

• Target demographic measurement (from user details)
• Level of brand awareness raised by campaign (measured by # of page views, # of orders placed and # of callbacks)
• Level of brand recognition / recall measurement

You finish your pitch. The room goes quiet before an eruption of appreciation for your marketing genius. You’ve not only won the business, but assured your place as the go-to company for truly great mobile marketing campaigns.

The Result: Brand Recognition.

But don’t take our word for it, this is what BlueStar Mobile has to say:

“Blue Star Mobile is continually looking for ways to deliver more compelling mobile internet sites for our brand customers that look great and deliver results. With Fabric™, Mobile IQ has given us a solution that our designers can use quickly and easily without compromising the richness or sophistication of the results. The reporting facilities also exceed any competing solutions we’ve seen. Mobile IQ provides a superb solution backed by uncompromising levels of service and quality.”

Oli Roxburgh, Group Commercial Director, Blue Star Mobile

Bluestar Mobile is a cutting edge mobile marketing and creative agency. They represent customers including Motorola, Fox and HP.

So what are you waiting for? Contact us today.