Total Mobile Engagement

Our work at Scissor™ is based on an approach we call Total Mobile Engagement. It’s a combination of philosophy, attitude and best-practice processes that’s based on hundreds of engagements and just as many successful mobile services.

The guiding principles of Total Mobile Engagement are:

Serious Play
A spirit of experimentation but always built on a solid strategic framework and an understanding of our business, brand and budget

Mobile Agility
An innovation mindset with a flexible platform to maximise responsiveness. Mobile is changing all the time. As a content brand, you need your mobile initiatives to be agile.

Full-circle execution
Scissor engagements follow a simple formula: Think – Do – Learn – Improve – Repeat. Because the mobile channel is one big laboratory.

Extended reach
Anyone can build a cool app for a single smartphone. We deliver solutions that reach all audiences on all devices and networks. That means our clients reach all possible mobile audences.

Intelligent iteration
Instead of a big, expensive, over-engineered mobile play, we believe in lots of low-cost, low-barrier services – and we test every variable as we go.

Value chain leverage
Mobile is a complex value chain. Our projects work better because we harness the power of partnership with operators, aggregators, media, and other brands.

A program focus
One-off projects are fine. But ongoing programs with continuous measurement generate even better returns. We like to stick around and make things better.