Engage Your Audience

Interact with your users to create compelling mobile sites and encourage loyalty.

Once you’ve acquired a user to your site, ensuring they come back is often critical to building a long term traffic base. Fabric provides various features designed to give the user an engaging experience that keeps them coming back. Using viral interactivity, rating, and search, you can ensure your brand reaches and engages with your target audience.

Search Optimised Fabric automatically indexes your content catalogue so you can offer search to allow users to find what they are interested in quickly. This helps reduce ‘click distance’, increase relevance and (most importantly) tell you what users want – which is key when encouraging more downloads and better user retention. Utilise the support for site-map generation, search engine friendly URLs and promotion specific tracking URLs to aid marketing campaigns. Community Interaction Ask users to rate content improve the credibility of your content and enourage downloads. It provides useful feedback on the quality and popularity of your content and builds a mobile community around your brand. Quiz Master Build quizzes to provide a fun way to engage with your audience. You can build a series of questions and provide a different outcome depending on the answers. Monetise competitions by allowing users to enter a competition via premium SMS and use this as a promotion opportunity for the corresponding mobile site. Click-To-Call Utilise Click-To-Call links to enable your users to call you with a single click. Adding click to call links makes it easy to cross promote between channels and drive revenue. Shortcode Campaign Manage a list of keywords for your short-code as a excellent way of promoting a mobile site in print, on TV and on the web. Mange all aspects of your Shortcode from within Fabric which integrates with most large message aggregators including mBlox, MX Telecom, WIN, Impact and Minick to handle the inbound and outbound messages.

Comment Capture comments from your users – and automtically filter out those containing profanities and other sensitive comments – to display on your site either before or after manual moderation. Election Centre Allow your users to vote on a topic and display the percentage and total number of votes immediately on screen. Provide real-time feedback as results come in. High Alert Allow your users to subscribe to a regular SMS alert service. And use the system to manually or automatically gather information. Broadcast messages to that user based all from within Fabric. Go Viral Provide features such as Send-To-A-Friend – which allows customers to send a site link to other people via SMS or email. This works well as a viral marketing mechanism for popular content. Advertise Purchase banner ads to display on other mobile sites through ad servers including AdMob. We can also help drive discovery and promotion through targeted direct marketing in key context areas. These solutions can include ad boards supplemented with bluetooth, pizza box advertising etc.