Mobile IQ powers British Medical Journal
Mobile IQ enables The British Medical Journal to provide medical information for doctors on the move
Health professionals across the world can now get on-the-spot access to expert opinion, guidelines and the latest clinical evidence on their mobile phone.
Powered by the Mobile IQ publishing platform, Fabric™, this service is being made available at no extra cost to all subscribers of Best Practice, the new on-line decision support tool designed to help practitioners, medical students and researchers find the best medical information and use it in the most effective way.
Built specifically for mobile point-of-care use it helps meet the real, diverse and evolving information challenges that health professionals face every day whether in the surgery, hospital or out in the community.
“For doctors on the move, having immediate access to reliable information is a real bonus for busy clinicians seeking to deliver evidence-based health care”, says Dr Charles Young, Best Practice Editor in Chief. “Doctors now have a reliable second opinion in an instant – anywhere, anytime”.
This service has been made possible through a joint agreement with Mobile IQ, enabling the BMJ Group to benefit from Mobile IQ’s award winning mobile publishing platform. Fabric displays any content contained in Best Practice for every mobile device including specific optimisations for the iPhone, Blackberry’s and other smartphones. The information is fully indexed to provide a powerful search facility to ensure information is only ever a few clicks away. The site integrates the mobile Internet and e-mail so that doctors who find an interesting article whilst on the phone can email it to themselves and read it later at their desk.
“Mobile IQ is delighted to be powering the BMJ Group’s mobile strategy, enabling them to rapidly deliver their content in new and innovative ways.” said Shaun Barriball, Managing Director of Mobile IQ. “This partnership demonstrates that mobile is maturing and being embraced by enterprises to deliver critical information.”
Best Practice covers 10,000 diagnoses and all content is written and peer reviewed by internationally renowned specialists. It provides critical prescribing information, guideline summaries and expert opinion together with advice on symptom evaluation, test ordering and treatment strategies.
Best Practice Mobile is at: http://bp.bmjgroup.mobi.
Note to editors
Mobile IQ empowers media agencies and content brands to deliver rich mobile web solutions using Fabric – a complete mobile publishing platform. Mobile IQ’s customers include Channel 4, The Times, The Guardian, and The New York Post. Visit mobileiq.com for more information.
BMJ Group is one of the world’s leading providers of trusted medical information for healthcare professionals and patients. BMJ Group publishes BMJ (British Medical Journal) and over 25 specialist journals. It also publishes several specialist titles under its Affinity brand, which offer publishing services to professional medical organisations.
The BMJ Evidence Centre publishes Clinical Evidence, Best Health (formerly Best Treatments), Evidence Updates and commissioned evidence reviews. It also provides point of care and reference tools to health care professionals.
Through BMJ Learning the Group delivers continuing professional development online modules and exam revision materials, as well as events and workshops for the healthcare profession.
BMJ Group is owned by The British Medical Association. It is editorially independent and the articles and content it publishes do not necessarily reflect BMA policy.
