Computer Business Review Article
Shaun Barriball was interviewed recently by Computer Business Review. The article covers some of the issues faced by CIO’s as they begin to struggle with managing mobile devices and the content their users will want to access.
From the article:
If you thought that all the issues about multi-channel and easier re-purposing of content for delivery over whatever medium the CEO likes this week is all long since sorted out, you haven’t met Shaun Barriball, CEO of UK mobile web and mobile app middleware specialist Mobile IQ, a Basingstoke-based success story which has clients like the BBC, Channel 4, Maxim and The New York Post on its roster.
“We have a database of 4,700 distinct devices content can go to – and they are all different,” Barriball told CBR, before making our heads spin with all the work that has to go on with content-managing, cataloguing, video-encoding and asset tagging for the sort of New Media LOBs his firm works with.
The full Mobile IQ featured article from Computer Business Review can be found here.