It’s Time to Reinvent Your World of Content
Today’s businesses create an overwhelming amount of content, most of which is critical to the vitality of their organisation. And while the way that people find and read content across multiple channels has changed beyond recognition, the traditional content process has essentially gone unchanged for decades.
The problem with the traditional content process is that it’s simply not optimised for today’s omni-channel world. For example:
When you take a closer look at the problem, it’s clear that businesses can no longer afford to let the outdated content processes of yesterday slow them down.